Sportsbook Reviews

Sky Bet
The name Sky is synonymous with the world of satelite TV, If you think the TV coverage is slick and efficient, then take a look at the betting arm. Skybet.com has made its name as a fantastic online bookmaker due to a number of great reasons.

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William Hill
William Hill has been around for ages (since 1934 if you care about that sort of thing). They are on every high street in England and are solid and dependable, offering everything you’d expect. They launched a new site at the tail end of last year and seem a bit confused as to the direction they wish to take it.

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Paddy Power
Paddy’s was founded in 1988 when 3 Irish bookmakers merged. Since then it’s taken Ireland by storm and has over 50 shops in England to go with its 200+ on home soil. Online they go from strength to strength and base their success on massive (and occasionally controversial) advertising.

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Bet 365
Founded in 1974, Stoke-based firm bet365 is now one of Europe’s big betting players. They own Stoke City FC and are one of the most successful betting companies out there- as they took in-play betting by the scruff of the neck.

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Stan James
Stan James were founded in Berkshire in 1973 but now run their operations in Gibraltar, having recently merged SJ UK and SJ Gibraltar they can consider themselves one of Europe’s big players. They pioneered in-running betting but are not as dominant as they could be in this field.

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Ladbrokes
Ladbrokes are undoubtedly the biggest European bookmaker. The company was actually founded in 1886 as a commission agent for horses and has been trying to grab punters’ money ever since. They rely largely on their reputation and having been around so long it’s a safe name for people to bet with.

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Bet Fred
Slap-headed bookie Fred Done has been about since the ’60s and went about offering bonuses on multiples to attract punters. With hundreds of Dones shops in England it certainly worked. Fred claims to have invented the Lucky 15 and since they’ve operated under the Betfred name have kept the concessions coming.

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BoyleSports
Irish bookmaker Boyles is in its infancy compared to most of the other big players, founded as it was in 1989. They have more than 130 shops and are growing at an incredible rate. They now sponsor Sunderland FC ,partner the Irish national side and have a Europe-wide presence. Based on the same Finsoft platform as Betfred and Stan James, their website has its limitations but their offers are excellent.

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Bet Fair
It sounds a bit melodramatic but Betfair really have revolutionised betting. If you are a more advanced bettor you have to have an account with this lot. You don’t have to back things, Betfair means you can lay them (let other people take your odds on events and bet with you) as well. If you think something is going to shorten, you can back it at a big price then lay it off shorter as the race/market/match progresses, locking in a guaranteed profit.

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Centre Bet
Centrebet were the first Australian firm to come onto the UK scene and have been big players in Scandinavia for a while now. Whilst they may not be first port of call for many UK punters their sports coverage is excellent and they’re not afraid to lay a bet. Definitely worth having an account with. A £20 sign-up matched bonus hardly sets the juices flowing and being Aussies they have their own take on what constitutes an offer.

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Victor Chandler
VC has been around in England since the 40s but like many bookmakers they are based over in Gibraltar these days. Synonymous with Racing, they have built up a very strong reputation on a foundation of years in Horse betting and are usually quite competitive with their prices. Racing-wise they are very strong and on the festivals etc. their free “Beat Victor” tipping contest (do better than VC and win at least a fiver) is excellent.

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